Alvin Gunputh on LinkedIn: #fintech #socialmediabranding (2024)

Who said B2B Marketing can’t be fun! 😅In our latest post we pushed the boat out of the “norm” for what you might expect within the #payments industry. How are we able to do this? Because we spend time internally educating everyone on the benefits of social media marketing and our objectives and how this ladders into our overall strategy. It takes time, but it’s better to bring everyone on the journey as we’re all travelling to the same end destination. ✈️Thredd

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Popped by the LinkedIn HQ this morning to hear how brand awareness and brand building is the foundation to anything, especially lead generation.As a brand, how do you go from being; ❌ Unknown❌ Unclear❌ Unmemorable To;✅ Recognised✅ Relevant ✅ Recalled It’s how you tell your story, either through your people or brand. Evoke emotion, humour, creativity and that marketing buzzword, authenticity. For me, it’s about showing up. Be pro-active, online and consistent to ensure you are front of mind. 💭 Anything else to add gang..?

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In front of a room full of people, you can see in the palm of my hand I have the silver bullet to social media marketing. 🏅Nothing there? That's right it doesn't exist. 😅Sometimes we can overcomplicate marketing and social media when it's best to just keep it simple. TEST. LEARN. ITERATE. REPEAT. You'll learn more from this process than most. Am I right or way off track..?!📸 Mooie Fee Photography

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What’s the best that could happen!?So much useful knowledge to digest from last weeks SocialDay event. My biggest take away; “What’s the best that could happen?” The brilliant Nick Entwistle sharing this anecdote that made me think we are almost too caught up with the risk, the fear or the worst of a situation. That we forget what the best possible outcomes could be.I had to steal this photo from the wonderful Fab Giovanetti who I joined on stage with Xandrina Allday to talk social content, which was a pleasure.This is more than a photo, it encapsulates a community buzzing with positivity all sharing a passion for marketing and to helping one another out. To quote Melissa Chapman (she/her), going from “URL to IRL!”Congratulations Lucy Hall, Garry Kousoulou F.B.D.O and team for another great event. 🙌🏾

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It's a hat-trick! 🙌🏾Tomorrow I'll be lucky enough to join some of the best minds in social media marketing. It'll also be my third guest appearance as a panelist for SocialDay, with my debut first occurring in 2019, which I think was with Ruth Lee and Matt Navarra! Truly amazing to see how the event has continued to grow through the sheer grit and determination of Lucy Hall.There may still be time to join us all for a great day of knowledge sharing, venting and even some bingo. ✅ https://lnkd.in/euH55qMq#socialmediamanagers #socialmediamarketing

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💪🏾 The strength of the team is each individual member. The strength of each member is the team.Great to run a workshop on social media branding for the Thredd team in London and for those joining across the APAC region online. 🙌🏾My initial quote rings true, as a team we’re only as strong as our weakest team member. And the more we/you can do to help each other and lift one another, the more chance you have of winning together. No one remembers the player of the match from the losing team right?Thanks Madiha Majid for the action shot. Great input too Kris Foster and Lee Voisey and the support from Jim McCarthy, Betsy Samuel , Sarah JC, Paula Knight and the marketing team. 🫶🏾#socialmedia #fintech #linkedinbranding

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What I learned from CONNECT CMO UK. 📚Listening to some of marketing's best such as; Mohamed Zohny, Tim Anderson (MSc), Justine Cullinan, Irem Alp Mainwaring, Jasper Martens, Andrea Monaci, Laura Ferrari, Gordon Glenister and others was insightful and inspiring! ✨Key takeaways were:🤖 AI is here, there and everywhere. Get onboard or get left behind basically.📝 Storytelling is what should from the basis of our content. This might sound obvious and simple but what does storytelling mean to you and your brand and how does that apply to different channels who may have different audiences and consume content differently.✅ Social proof. Showing you are credible and your worth through the people and brands you serve and help. Nothing is stronger for consumers than advocacy from your community. Even more so for B2B brands. Case studies, testimonials, these may sound old school but as marketers it's up to us to deliver these through various creative formats that helps grab attention.Over and out. 🫡#socialmedia #marketing #cmomarketing

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🧑🏾💻 My office for the next two days.Courtesy of CONNECT CMO UK, I’m meeting with and hearing from some of marketing’s best, on what’s hot, not and relatively scary. 😱It’s worth a try! 😅#CONNECTCMO #QNsummits

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First time at Electric Cinema! 🍿Thanks to Figaro Digital and Neil Argent, I was back on stage to discuss the talk of the town topic, #TikTok.According to Digital 2024: United Kingdom Report, TikTok is far and away the most-used social media app in terms of time spent on the platform among UK users.According to the study, people in the UK spend more time on TikTok than any other country in the world. 🌍💭 Are you using it? If so, what have you found or learnt? 📸 Kris Foster #socialmedia

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